What the Songs Knew
Nature Boy
Learning to love and be loved in return. Built around one of the most quietly devastating songs ever written.
12X Media Press
Books for people who built something and never had time to write it down.
Six titles are already on Amazon. Alongside those, I publish books for founder-operators who have decades of operational knowledge and no time to write. It is a small, quiet publishing house. I read every inquiry myself.
— Bruce
What Media Press does
Six titles on Amazon
Browse the books
Three books in the What the Songs Knew series. Two main works on business and ideas. One title in the Scroll Series. All available now, in eBook, paperback, and, where listed, hardcover.
For founder-operators
Publish your book
You have decades of operational knowledge and you have not written the book yet, not because you lack material but because you have not had the structure or the time. That is what this provides.
Series
What the Songs Knew
Short books built around songs that carried things words alone could not. Each one stands alone. Each one is built for reading in a single sitting, and returning to.
What the Songs Knew
Blue Skies
Finding hope after grey seasons. For people who have been through something and are looking for the light.
What the Songs Knew
Eleanor Rigby
All the lonely people. A book about disconnection, presence, and what it costs to be unseen.
Main works
Business and ideas
Business
The Return to Grown-Up Capitalism
Why systems fail when consequence disappears. A short serious book about responsibility, accountability, and what was built when adults were in the room.
Navigation and strategy
The Clarity Crisis: when old maps fail
When the map no longer matches the territory. For founders and leaders navigating change that has outrun the plan they started with.
The Scroll Series
Ancient wisdom, plain language
The Scroll Series, Book One
The Lamp and the Oil
Old wisdom drawn from the scrolls, made readable and usable. The first in a series built for people who have run out of modern answers.
About the publisher
A small publishing house, run by one person.
I am J. Bruce Eickelman. 12X Media Press is my publishing house, not a corporate imprint. Six books on Amazon are mine. The publishing service on this site is for founder-operators who have earned the right to a book and never got around to writing one.
I read every inquiry, quote every engagement, and see every book through to print. If you write to us, you are writing to me.
— Bruce
For founder-operators
You have a book in you. I build it with you.
Ghostwritten from your sessions. Professionally edited. Published under your name. A finished book, not a course, not a LinkedIn post, not a promise. The authority asset most founders never get around to building.