Publishing service
You have a book in you. I build it with you.
For founder-operators with decades of operational knowledge and no time to write. Ghostwritten from your sessions, professionally edited, published under your name.
What is included and who it is for
What is included
The full service
- Pre-production strategy session, book positioning, target reader, core argument.
- Structured knowledge capture across 6 to 12 sessions.
- Full ghostwriting or co-authoring from session transcripts.
- Publisher-grade editing, proofing, and layout.
- Professional cover design and interior typesetting.
- Print-on-demand and eBook distribution setup.
- ISBN registration and Amazon KDP listing.
- Launch positioning brief and gifting strategy.
Who this is for
The right fit
- Founders with 15 or more years of operational knowledge who want a permanent record of what they built and how.
- Business owners preparing for an exit who want an authority asset ahead of sale.
- Advisors and consultants who need a lead-generation asset beyond a website.
- Family business principals who want to codify the operating wisdom of the business for the next generation.
Process
How it works
You send me an intake. It takes about eight minutes. I read it. Within two business days you get a direct reply, from me, not a staffer, not an autoresponder.
If we are a fit, I quote the scope, investment, and timeline in writing before any work begins. No ambiguity, no surprises, no ongoing retainer creep. You know exactly what you are getting and when.
From there we run 6 to 12 structured knowledge-capture sessions across a few months. I ghostwrite or co-author from the transcripts, we edit together, and the finished book goes through publisher-grade proofing, cover design, and print-on-demand setup. Your name on the cover. Your voice on the page.
About the publisher
You are writing to me, not to a staffer.
I am J. Bruce Eickelman. 12X Media Press is my publishing house, not a corporate imprint. Six books on Amazon are mine. When you submit an intake, it lands in my inbox and I read it that day or the next.
If the fit is right, we work together on your book from strategy through print. If the fit is not right, I say so directly and, where I can, point you somewhere better.
— Bruce
Ready to begin
The intake takes eight minutes.
Most founders spend years meaning to write the book. This is the step that ends that. Fill in the form, I read it, you get a direct reply within two business days.